Who We Are

We are a leading global Wholesale Distribution business established in 1982 and headquartered in Singapore. Tionale, derived from the word “Interna-Tionale” started with one clear vision – build a truly international company. With physical presence in our major markets and automated warehouses in strategic locations, we manage a diversified product portfolio to serve our customers in over 80 countries. Our customers include wholesalers, retail chains, internet retailers, manufacturers and distributors depending on the product category.


We provide value to our customers by giving them access to our diversified product portfolio sourced from the most reliable and competitive suppliers globally. Our specialized teams work with our customers and provide technical / commercial inputs, industry trends etc. to aid their decision making. We speak their language – amongst others French in Francophone Africa, Spanish in South America or Mandarin in China which gives us the ability to go deeper in the markets. Our global customer base is spread over developed markets in America, Asia, Europe & Middle East to remote markets in Africa. Our dedicated team takes pride in being close to the customer, unlocking growth opportunities for the business.


We believe in long term partnerships and commitments with our suppliers. Over the years, we have been their partners in their journey to gain insights into the various markets and distribute their products in niche markets. Many of these suppliers have grown with us over the last decade and more, as we provide them the volumes and access to multiple markets while taking over the risks. We carry a wide range of stocks in some of our product categories and deliver in assortments to our customers.

Our Vision

To be a trusted, ethically driven company with a growing global footprint.

Our Guiding Principles
Our Brands
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