Our Story

Who We Are

We are a multi-product, omnichannel global value distribution business with a strong and continuously expanding international reach.

Our Philosophy

We remain committed to being a trustworthy, ethical, reliable, and competent partner to all our internal and external stakeholders.

Founder's Note

“The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.”

— Pearl S Buck, Nobel laureate

When I reflect on Tionale’s over four-decade long and proud journey, I’m often reminded of this quote. The reason we have reached eighty countries over five different continents, is because of the ‘can do’ spirit of every member of our team worldwide. We are quick on our feet, forward-minded, self-motivated and it is this entrepreneurial spirit that makes us exceptional!

Our journey is undeniably incomplete without our valuable suppliers, customers and partners who’ve given us the greatest reward: their trust. It is this trust that inspires us to brave storms, tread off-the-beaten path and find opportunities even when the road gets dark. Here’s to coming this far and going way further!

Our Journey

Our journey begins in Singapore

Birth of a Beauty Legacy

We forayed into Fashion Accessories

Starting strong in Industrial Products

New offices in East and West Africa

Accelerating into Automotive Products

MEA Expansion: Next-Level Growth

Launch of Tionale 2.0

People Developer Certification (2008 – 2018) from SPRING Singapore

Our Food & Beverage Chapter Begins

RISING WORLDWIDE

Expanding in the Americas to support regional growth

Powering East Asia Growth through Hong Kong office

European operations commence to strengthen sales and fulfilment from Europe

India Support Hub to optimise global operations

Entry into Health Business in Europe